I am trying a lot of different AI tools.
My attention captured last weeks 3 of them:
-> Kling
-> Luma
-> Runway
Runway is a very comprehensive tool, I used it for a while, but their GEN3 model for videos is exceptional.
Infact, today I will talk about genAI video tools.
AI videos will be a game-changer for fashion marketing.
Today, it takes months from design conception to videos that can be consumer-facing.
MONTHS. MONEY. A LOT OF MONEY.
And all of that to realize that nobody wants to buy those garments.
This is the reality of the fashion industry today.
And this is the reason fashion industry today is non-inclusive, non-sustainable and non-ethical.
We must change the way we design, develop, and produce garments, as well as the way we promote and sell them.
Saying AI will take our jobs or make fashion design less “human” is not true – we are already losing our jobs (because if companies are not selling, they are laying off workers, or they are moving everything to countries with job-related laws that let them underpay people). Fashion design in big fashion brands has already been data-driven for years. You don’t design what you love or what is beautiful. You design what is supposed to SELL.
So here is WHY tools like previously mentioned can change the game completely:
-> Companies can validate their design ideas with customers in hours and move forward only with resonating ones.
-> Smaller fashion brands can create entire marketing campaigns using this kind of content – it won’t be the same quality as campaigns with a removed photographer, but it is much better than with a neighbor’s daughter.
-> Brands can share infinite colorways/variations with customers, create inclusive marketing campaigns, and train those tools to generate videos with their unique “voice.”
Here is just an example of Runway in action.
It took mi literally 3 hours to go from sketch till the videos that CAN be share with customers.
Want to learn more?
Not sure which one is the best choice for you?
Check THIS cheat sheet and comparison article!
Keep learning and growing,
Subscribe to my Newsletter!
I work on PoC to demonstrate that fashion technology is mature enough to let us sell garments even before one physical piece is stitched!
And that physical ones will look and act the same as their digital counterparts.
I share this journey in detail.
