I’ve read 16 marketing and behavioral science books in the last 3 months. I did it to prepare myself to crack it with my Proof of Concept! And I discovered a bunch of exciting stuff. Have you ever heard about Neuromarketing? It’s a science-backed concept showing WE HAVE BUY BUTTON in our brain. But most of us are not able to push it into our customers’ brains:) Some fashion brands, mostly fast-fashion ones, use techniques that produce results we all know. I’ve collected some of them below. I am sure you will recognize them easily! Push the BUY button in your customer’s brain! BE PERSONAL It’s not about you, it’s about them. Write always in the first person, and show your customers clearly how YOU solve THEIR problem. You can have the best offer ever, but you won’t sell anything if it does not solve any problem. BE MEMORABLE Not more than 3 words per claim. Keep you offer short. And bold. They have to remember it. Show up every day; it’s proven that average customers buys after...