I was at a fashion conference last month when someone mentioned they just renewed their WGSN subscription. $25,000 per year to predict what people might want 18 months from now. I almost laughed out loud. Not because trend forecasting isn't valuable. But because the entire premise is obsolete. WGSN charges a whopping $25k / year to tell you what colors and silhouettes will be popular next fall. Meanwhile, a trend can explode on TikTok Monday morning and be dead by Friday afternoon. The fashion industry has been operating on an outdated assumption for decades. We thought we needed months to develop products. That was true when pattern making took weeks and sampling took months. Not anymore. The old model is broken beyond repair Traditional trend forecasting worked when fashion moved slowly. WGSN Fashion is a fashion trend forecasting subscription service, providing unique inspiration and data-backed trend direction. But "actionable" means nothing when action takes 18 months. Here's what...